Fleet Wrapping Tips

Wrapping your fleet is a great way to advertise your business, attract new customers, and increase brand awareness. These mobile billboards place your business directly in front of your target audience, persuading them to take action.

Typically, fleet wraps are colorful, flashy, and attractive, drawing attention and impressions wherever your fleet travels. To achieve this with a budget in mind, you need to get your fleet wraps done right the first time.

Here’s what you need to know about fleet wraps to guarantee success and meet your bottom line.

1. A uniform design

If you want to create a memorable and long-lasting impression, make your fleet wrap design uniform. This means all your trucks and vehicles should have the same graphics, colors, placement, and logo. Your target audience is more likely to remember what you offer when your design is consistent throughout.

2. Consistency

Whether you have five, ten, or twenty vehicles, it’s always advisable to use one certified installer to wrap all of them. A professional shop has the experience and knowledge required to design and install your vinyl wrap correctly and they can maintain a uniform design throughout.

Additionally, you might get a discount for wrapping all your vehicles, saving you money.

3. Don’t cut costs

It’s no secret that fleet wraps can be expensive, but this doesn’t mean you should cut costs. Taking the cheaper route sometimes equates to settling for an inferior design, less than great materials, or a quicker and cheaper installation, which is less likely to attract your target audience and influence their actions.

You’re better off budgeting for a quality vehicle wrap design and install to reap the financial dividends later on.

4. Keep it simple

There’s no question that you want your vehicle graphics to be eye-catching and flashy, but when it comes to fleet wraps, less is more. Take Amazon’s fleet for example, a calming blue with a simple logo, and they still get an impression from almost all of us every day. If your wrap uses too many texts, images, and colors, it could become too complicated to make a quick impression.

Attract your viewers with a compelling design that’s not too crowded or gaudy. Most importantly, it needs to fit what type of business you are. If you need help with your design or installation, contact Sigma Wraps today to get to work on your fleet.