CMYK. Outline the fonts. Embed all linked images.
(Encapsulated PostScript) often contains the original vector information for graphics, text, and illustrations — so it can be resized with no loss in quality, and colors can be changed easily.
(Scalable Vector Graphics) can contain a mix of vectors and raster imagery, balanced to be flexible on print or web.
Please export to PDF.
CMYK. Work at full scale, with minimal bleed. Resolution 72, 150, or 300.
Large print file with original quality color information.
Photos often used for websites, so they’re saved small as possible to make pages load faster. There will always be a background color (no transparency or color changes)
Photos used for websites. Generally larger and higher quality than JPG, and they support transparency, so the background color can change.
Images for web only, not print. Color is simplified for faster load times, so it’s just a few solid colors – not good for gradients, shadows, or neutral shades.
Unlike offset printers, most digital printers are sensitive to temperature, humidity, file settings, and the material loaded. The same file will look different when printed on banner, versus aluminum, versus car wrap. Our production staff is trained to watch for extreme color tinting, but slight shifts are to be expected. A file we printed last year might not 100% match what we print today. If Pantone perfect is required, request a color sample before we go to press (but that might add time and cost to your project.) Here’s some tips we use to get the closest match possible (90-95%).
DIGITAL PRINTING IS OFTEN MORE ART THAN SCIENCE, BUT WE WILL ALWAYS DO OUR BEST TO GIVE YOU GOOD RESULTS YEAR AFTER YEAR.