Sigma Wraps Logo - Rockwall TX

Sign Basics & Tips

Vehicle Wrap and Sign Masters | SIGN AND VEHICLE WRAP SPECIALIST

SIGN BASICS & TIPS

  • Black on Yellow
  • White on Black
  • Yellow on Black
  • Black on White
  • Blue on White
  • White on Blue
  • Blue on Yellow
  • Yellow on Blue
  • Green on White
  • White on Green
  • Red on White
  • White on Red
  • How tall should your text be?

SIGN BASICS & TIPS FOR GRAPHIC DESIGN & BRANDING

Whether you like to keep things simple or go all out, our team of professional designers will meet with you and create the design you crave. From stock signs to complete branding, we are up to the challenge!
If you’re a new company looking to create a logo from scratch, or an existing company looking to enhance your current logo, we can make it happen.

SIGN BASICS & TIPS FOR CASE STUDY: VECTORIZING JPG LOGOS

Sometimes a company has used the same logo for decades, and sometimes we receive small web-size files that need to get printed six feet wide. We can make almost any file format work … but here’s an example of a customer’s logo file that inherited issues over the years. Our bird friend lost a little here and there (check out those feet), so when it came time to print their new van … we knew he needed help! We can create a vector file from your old logo, and update any parts you’d like — then we give you those files to take and use anywhere. Getting a shirt embroidered? Getting Yeti cups screen printed? It’s your logo; you deserve the original high-res files to take your business anywhere. Because we’re confident once you work with our staff, you won’t want to go anywhere else.

SIGN BASICS & TIPS FOR CASE STUDY: COPYRIGHT IMAGES

After we wrapped an SUV for Doggie Dude Ranch, they asked if we could also do a fun wrap for their dune buggy. They call it the Road Runner, like from Looney Tunes, so could we print those characters on there? Unfortunately, we cannot print copyrighted images … but we offered to draw a custom character that would be legal to use. Thanks to our talented staff, we were able to create a really cool scene, and doing it as a partial wrap saved hundreds of dollars for the customer.

COPYRIGHT LAWS VS FAIR USE RULE

It is the customer’s responsibility to have permission for us to print trademarked and copyrighted images. We assume you have permission to use your own company’s logos, brands you’re certified to service, vendors you endorse, etc. In fact, it’s possible they will pay you a small reward for featuring them in your advertising. But our professional design team will speak up if we question whether copyrights are being used unlawfully, and we reserve the right to decline projects unless proof of permission is provided. From the example above, Looney Tunes is obviously controlled by Warner Bros. All national sports teams are carefully protected by their leagues, as well as food and beverage companies. So no matter how much you love the Dallas Cowboys, or Monster energy drinks, we are not allowed to profit from the printing of their logos.

Copyright violations carry a penalty of up to $150,000 per infringed work if the misconduct was willful and intentional. Trademark violations (unlawful use of a word, name, symbol or device) carries civil penalties or even jail time.  The questions being asked in court are:

  1. Strength of the trademark: Is it well known and recognized?
  2. Proximity of fake goods to the real merchandise
  3. Similarity of the trademark to the knockoff
  4. Evidence of actual confusion by shoppers
  5. Marketing channels used by the alleged infringer
  6. Degree of scrutiny likely to be exercised by the consumer over whether the item is infringing on trademark rights
  7. Infringer’s intentions when creating the item, and
  8. Likelihood of the expansion of product lines.

In essence, could a shopper aiming to purchase licensed, official gear be diverted by this product?  Did you benefit commercially from the infringement?  You can paint a blue star on the side of your own truck, but we’re probably not going to print a “cowboy blue” star bumper sticker.

Big brands have the resources and incentives to protect their identity.  Most likely, you will receive a cease and desist order to destroy the item, and you will not receive a refund from us.  If you’re small enough, you could get away with it — but we’re not interested in thinking small.  Our company mission is to help your business grow! Contact Us for more information.